Because not every perfume meets our quality standards. Many brands—especially large ones like Lattafa—release a wide variety of perfumes, and while some are excellent, not all of them perform well.
Before adding any perfume to our collection, we test it for longevity (how long the scent lasts), sillage (how well the scent projects), and the overall quality of the blend (how smooth and well-constructed the fragrance is). Only the perfumes that pass our quality checks are selected.
This ensures that every fragrance we offer is worth your purchase.